The Necessity of Video In Your Marketing Campaign
YouTube, Google, Yahoo & MySpace are part of the growing video trend. All of the giant online businesses are getting in on the action. Even Twitter finally allowed video embedding.
Should you include Video Marketing as part of your marketing campaign?
There is clearly no way around it. You can not exclude video in your marketing these days.
Video Marketing gives you the option to boost your marketing efforts because it reaches a wider audience. This is not limited to Viral Video. Video has more dominance now than ever in search engines. Google and others recognize that people stay on a website longer if video is on it.
The number of videos watched daily online is staggering. And this number is climbing faster and higher every day.
Online video sharing and internet video marketing is obviously one of the best venues in which to engage your audience. Most people you meet are going to be audio-visual learners. They need to see and hear in order to get the message. Free video allows you multilevel communication. Video can include speaking, moving picture, slideshows of still pictures, text and music.
How do I reach the Masses?
What makes videos so alluring is that they are free.
It is free to upload your video using the many video sharing sites.
Nothing comes from nothing. The art form is in knowing your audience and knowing what they want to see. Some businesses get away with boring video. Most do not.
I am going to help you out with understanding th best marketing video concepts!
Creating a video has four interrelated parts. These parts are as follows:
These parts are necessary in how they communicate your message. You message needs to have reach. Viral is Reach.
Content is what the video is about and how it portrays. It is your message. Content is the solution to the question of whatever your audience wants to know? This is also about the action you want your audience to take. All of this comes off via the Production quality. Whether the video is shot off a phone in your car or a $100,000 mini-commercial, there is a production value to take into consideration.
Metatags have to do with the text title of your video along with the keywords, descriptions, and categories that help people find it.
Thumbnail is important. It draws you in to click on the video. This is like packaging, basically.
Promotion is basically Marketing. The video must create an emotional connection with your target audience. While there are many ways to get your video on varied platforms, it really comes down to whether or not people want to watch it. If your video is enticing, people will share it and the word will spread.
Video Marketing is one of the best ways currently to reach a wide audience. When done well, it is worth every penny of your investment.
Remember though, before making your own video or hiring someone to do it for you, it is essential to know what you want this video to do. Who is your target audience and how will they relate to the video? These are the most important questions to ask yourself and what your video producer will ask you as well.
So, once you’re ready to dig deeper, what is next?
1. Define Your Marketing Goal
2. Define Your Budget (will you be able to hire someone with creative vision and video skills?)
3. Start with a Script (a good video producer will help you with this as well)
4. Plan, Plan, Plan. If hiring, your producer does this. If on your own, don’t skip a single beat.
5. Lights. Camera. Action. If you have the equipment, and you know what needs to be done, it’s time to get started.
One of my best experiences lately was discussing options with Matt Abraxas at New Focus Films who gave me ideas on how to get started on my own, and also enticed my marketing staff with ideas that his team could implement. So, always consider at least consulting with the online video marketing professionals!
Here are some of the things you can expect to learn:
Researching what your audience likes to watch
How to get the Professional Shot on a Low Budget
Optimizing Video for Search Engine Ranking
Where to Hire Cheap Editors for the Video
Free SEO Consultation that typically costs $1000 per hour.
How to Juice Up Your Video with something Creative
So hopefully this helps you in making your decisions. Once again, we’ll stress the value (if you’re on a budget) to go with a new marketing firm as they will likely work with you for a smaller fee.
We are hiring New Focus Films for under $5,000 which after a lot of our homework and to get done what we want done is a great deal. Of course, as the proof is in the pudding, we’ll be posting the results in time when they come in.