Video Marketing Is Everywhere and For Good Reason
Video Marketing seems to be everywhere lately. It ranges from iphone uploads to million dollar commercials. Looking into the world of real video marketing producers like New Focus Films, I’ve found that creativity goes a long way.
I’ve been wondering what is video marketing. I also want to know exactly what it can do for my internet marketing needs.
After researching this a little, I want to share what I’ve found most important about video marketing and how to go about getting it done.
Video Marketing Explained
Video marketing is the use of video to market anything. Very simple, right?
Well, it gets more complicated once you want an actual video completed.
The most basic form of video marketing is the age-old advertisement. Commercials on TV are commonplace.
In order to determine how to make use of video to improve your internet business, it is important to know what exactly video can and can not achieve.
Benefits of Video Marketing
Video is easily viewed. It holds the attention of your audience better than text can. It entertains the ever-waning attention of today’s internet users.
Videos have the ability to showcase your company’s qualities. People want to be entertained while finding trust in businesses, and video is the perfect way to do this.
Video is viewed more regularly than text. In an email, a video is more likely to be opened up. On search results, video is by far more likely to be clicked on.
Video helps business by showing rather than telling. If you sell flowers, wouldn’t it be more effective to see the flowers and then see someone’s reactions when buying or receiving the flowers than just a lot of text and a few photos telling?
Duplicate content limits trouble online internet business owners. People stealing content and reposting it without giving credit can cause harm to web businesses by diminishing the value in search engines. With video, this isn’t a problem. In fact, if others embed or share your video, it only helps you.
ReBranding. If you are seeking to grow your customer base and be seen in a new way, video can be a tremendous help in finding the new creative edge.
Google rewards videos in the search results. Google owns YouTube, so it’s not surprising.
Video makes it possible for a internet business to be able to reach their target audience in a way that no other medium provides.
Video gives your online business a voice and it gives the audience a personality to connect with.
Video Boosts Sharing and Communication.
Customers are no longer merely the receiver of knowledge online, but they now can participate in it.
They provide information. They share the video and they interact about it.
YouTube proves that people love to share videos when they find them helpful or entertaining.
Videos are frequently shared and viewed on cell phones.
Many leading businesses on the web create video-sharing technology. Companies like CNN find video extremely useful, obviously.
Giant conglomerate sites like Facebook and Twitter offer thousands of widgets made just for viewing and sharing video.
Video marketing has the potential to instantly become one of the most important assets in your online marketing strategy.
Video marketing is fast becoming a cornerstone in a strong marketing strategy.